This is the second paper of a series of three. We construct effective open-closed superstring couplings by classically integrating out massive fields from open superstring field theories coupled to an elementary gauge invariant tadpole proportional to an on-shell closed string state in both large and small Hilbert spaces, in the NS sector. This source term is well known in the WZW formulation and by explicitly performing a novel large Hilbert space perturbation theory we are able to characterize the first orders of the vacuum shift solution, its obstructions and the non-trivial open-closed effective couplings in closed form. With the aim of getting all order results, we also construct a new observable in the A_\infty theory in the small Hilbert space which correctly provides a gauge invariant coupling to physical closed strings and which descends from the WZW open-closed coupling upon partial gauge fixing and field redefinition. Armed with this new A_\infty observable we use tensor co-algebra techniques to efficiently package the whole perturbation theory necessary for computing the effective action and we give all order results for the open-closed effective couplings in the small Hilbert space.